Selling on social media has become incredibly common in today’s digital age, as buying and selling activities have shifted significantly online.
To tap into this trend and leverage various social media platforms, such as Instagram, Facebook, and TikTok, you need to make the most of their ‘Store’ features.
These features allow users to engage in seamless online buying and selling, opening up exciting opportunities for businesses and individuals alike.
Utilizing Facebook’s Marketplace
Facebook Marketplace is a widely used feature that offers an excellent platform for sellers. To get started, follow these steps:
- Click on the three-line symbol at the top-right corner of the Facebook page.
- Locate and click on the shop logo. If you don’t see it, click on “See more” to access additional options.
- Click on “Sell” at the top, then select “Items.”
- Add a photo of the item you wish to sell from your device or take a new photo using the app.
- Provide relevant information about the item, including the price. If it’s free, simply enter 0 as the price.
- Click “Next.” If the “Next” button is grayed out, ensure you’ve provided all the required information.
- To widen your potential customer base, consider offering your item in other places, such as buy and sell groups or on your Facebook profile.
- Finally, click “Publish” to post your Marketplace offer.
Setting Up Your Facebook and Instagram Shop
To establish a Facebook or Instagram Shop, there are some essential preparations:
- Ensure you have a business account.
- Have “Manage” permissions for Pages and catalogs.
- For selling solely on Instagram, you can skip creating a Facebook business Page.
Now, let’s proceed with the setup:
- Go to the “Create Your Store” page on Facebook and click “Next.”
- For shops on Instagram only, you can open Commerce Manager, supported platforms, or Instagram directly.
- Select a payment method that suits your preferences.
- Choose to either use your existing Business Account or create a new one.
- Select the appropriate catalog to use for your shop, ensuring it meets the required eligibility criteria.
- Review and confirm your store details, agree to the Seller Agreement, and click “Complete.”
The Process of Opening a TikTok Store
Creating a store on TikTok requires a straightforward registration process. Follow these steps to get started:
- Register on TikTok Shop using your mobile number and email address.
- Provide all necessary details, such as identity cards or company certificate documents.
- Wait for 1-2 days for your store to undergo review. The results will be sent to your registered email address.
- Once approved, you can begin managing your TikTok store immediately.
Broadcasting Live on TikTok via Mobile
If you wish to go live on TikTok using your mobile device, follow these simple steps:
- Open the TikTok application on your cellphone.
- Log in to your TikTok account.
- On the main screen, tap the “Plus” icon located at the bottom of the screen.
- Select the “Live” option, positioned at the bottom-right corner of the screen.
- Add a description for your live stream and choose a filter before you start broadcasting.
- Once you’ve prepared everything, tap the “Go Live” button to begin your live stream.
- During the live streaming session, you can actively engage with your audience through comments, fostering a strong sense of community.
Broadcasting Live on TikTok via PC
To broadcast live on TikTok from your PC, you can utilize an Android emulator, such as Bluestacks or NoxPlayer. Here’s what you need to do:
- Download the TikTok application on the emulator of your choice.
- Alternatively, you can use the OBS application to achieve the same goal.
Once you have the necessary setup, the steps for going live on TikTok from your PC are nearly identical to those on your mobile device.
By effectively harnessing the power of social media and employing these practical strategies on TikTok, Facebook, and Instagram, you can boost your online selling efforts and reach a wider audience, driving greater success for your business. So, embrace these platforms’ ‘Store’ features, go live, and showcase your products and services to the world. Happy selling!